11 Feb 2026

Nu Tea Fest 2025 at PIK: Engaging Gen Z at HighSchoolFest

Nu Tea Fest 2025 at PIK: Engaging Gen Z at HighSchoolFest

We are proud to have been entrusted by NU Tea as the official agency to execute their presence at the HighSchool Festival 2025, held at PIK 2 Community Park.

This event was designed to celebrate youthful energy, creativity, and collaboration—values that strongly align with NU Tea’s vibrant brand identity. From concept development to on-ground execution, our team focused on translating the brand’s playful and dynamic personality into a fully immersive festival experience.

Through engaging booth activities, interactive brand moments, and a lively atmosphere, NU Tea successfully connected with Gen Z audiences in an authentic and memorable way. Every touchpoint was carefully crafted to encourage participation, spark excitement, and create shareable moments throughout the festival.

As the main sponsor, NU Tea played a central role in shaping the overall experience of the event—bringing together community spirit, entertainment, and brand engagement into one cohesive activation.

The HighSchool Festival at PIK 2 Community Park was more than just an event; it was a celebration of youth culture, creativity, and meaningful brand interaction. We are grateful for the opportunity to collaborate with NU Tea and deliver an experience that truly resonated with the crowd.

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